Buckle up as we gear towards a new era in the future of transportation! This is an exciting moment, particularly for HR folks and people strategists who need to bring some innovation to the table.
Here’s what’s happening!
How people strategy cross paths with urban mobility
Urban mobility is going through a revolution. With over 150 cities moving away from private vehicle use, it’s clear that the future of transportation isn’t just on the horizon – it’s right here.
A recent survey by BCG and the University of St. Gallen revealed that city-dwellers across 10 countries are increasingly turning to public transportation like bikes, e-scooters, and e-mopeds.
Here’s the scoop:
- A third of respondents cycle several times weekly, if not daily.
- Another 20% monthly.
- Young and middle-aged people are at the forefront of this change, especially young males with e-scooters and e-mopeds.
These shifts aren’t just about moving from point A to B – they represent a deeper change in our lifestyles. Think of it as a green revolution, impacting everything from sustainability to the way we work and live.
For HR professionals, this new era in transportation provides a chance to reimagine the relationship between people strategy and urban mobility, keeping in tune with the evolving needs and dreams of employees.
The top 5 future of transportation trends you need to know
Let’s delve into the top five trends in the future of transportation that can shape your people’s strategies.
Trend #1: Traffic Congestion
Have you ever felt like you’re losing money every minute you’re stuck in traffic? You’re not alone. But don’t worry, our cities are evolving. They’re introducing smart strategies that are changing the face of transportation. From vanpooling initiatives to congestion pricing, they’re doing it all to tackle this beast.
But here’s the twist. These efforts don’t just aim to reduce traffic – they’re contributing to a healthier environment and paving the way towards a more sustainable future of transportation.
Trend #2: Sustainable Transportation
With increasing climate concerns and extreme weather events on the rise, sustainable transportation has become a non-negotiable point. Businesses aren’t just joining the green movement; they’re actively shaping the future of transportation.
Their efforts extend beyond the environment. They’re also witnessing a positive impact on their brand image, being seen as responsible and forward-thinking.
Trend #3: Mobility as a Service (MaaS)
MaaS, or ‘MaaS’ stands for ‘Mobile-as-a-Service’, it is a cloud-based service that integrates public transit, ride-hailing, and bike-sharing into a single, easy-to-use app.
BlueWeave Consulting expects the global MaaS market to grow by 30.30% in the next five years, hitting $22.15 billion in 2028, reflecting a promising future of transportation.
Not by accident, governments and businesses are investing in MaaS platforms and services, providing more efficient and sustainable transportation options. It’s a simple and green way to get around.
Trend #4: Last-Mile Transportation
The ‘last-mile’ often poses a big challenge in city commutes. But guess what? We’re turning that hurdle into an opportunity. Micromobility options have become part of our routine, offering quicker routes, reducing traffic, and boosting health and productivity.
Businesses are increasingly adopting sustainable commuting methods. The result? Greener, efficient commutes, leading to a healthier, more productive work environment.
Trend #5: E-bike and scooter
Are you geared up for the ride-sharing revolution? Cities like New York are leading the way with bike lanes and rider safety measures. E-bikes are a game-changer, ensuring timely deliveries and avoiding traffic congestion, adding another exciting dimension to the future of transportation.
At Edenred, we’re supporting this trend by partnering with Ridepanda, offering e-vehicles like e-bikes and scooters, with exclusive perks and discounts for our clients. Explore our Micromobility Marketplace to see how this trend can benefit your organization.
How could commuter benefits help in this scenario?
Edenred’s commuter benefits simplify the journey to work for your employees. Using pre-tax dollars for transit and parking expenses, we make their daily travel easier.
- Embrace sustainability: We help your team take the green route with options like e-scooters and bike-sharing.
- Financial health: We offer up to $300 in tax-free savings per month for transportation costs, boosting your employees’ financial health.
- Support healthier choices: While our biking benefit may not offer direct tax benefits, it speaks volumes about your dedication to your employees’ health and fitness.
- Green branding: A greener commute enhances your brand image and attracts eco-conscious talent, steering your organization towards a sustainable future.
See our Commuter Benefits Program Overview and join us on our green journey to the future.
